Convert Peak Playbook 01 · For roofing companies
How one Phoenix roofer turns $95 a day in ads into 23 booked appointments a month.
The exact setup, written out: the campaign structure, the page that converts, the three ad angles, the kill rule, and the text sequence that made 60% of the bookings. Free. Ten minutes to read.
What you get
Seven short sections. Each ends with one thing to do.
- 1The numbers, and what "booked appointment" actually means
- 2The structure: one campaign, one ad per ad set, a $15/day floor, broad targeting, Advantage+ off
- 3The page, not your website: five blocks, and why 5% of visitors booked
- 4The three ad angles that won, as fill-in frameworks, with the Claude prompt that writes your versions
- 5The kill rule: the numbers, and the ten-minute weekly check
- 6The follow-up that made 60% of the bookings: the three-text sequence, with a Claude prompt
- 7The scorecard: what a good week looks like, and the straight line on doing it yourself vs. having it done
This is the setup we charge to build and run. The playbook is free. Run it yourself, or know exactly what you're buying if you don't.
Why we're giving this away
Most roofers we talk to tried Facebook ads once, lost money, and went back to buying lead packs. Ads didn't fail them. The setup did. We'd rather show you the setup. Some of you will run it yourselves. Some will want it done. Either way you'll know what good looks like, and we'd rather be known for that than for another ad.
Get the playbook
About 30 seconds. We text you the link.
